Sales Effectiveness
RavenHouse International is dedicated to helping clients develop world-class sales capabilities. We offer an unconditional service guarantee that you will be delighted with our results or you don’t pay.
No hassle. No conditions.
And no matter what your sales challenge, RavenHouse International can help you to develop and implement a custom designed solution that fits your goals and addresses your issues.
At RavenHouse International, we have the most sophisticated and comprehensive service line in our business and a strong history of impressive results. Our capabilities include:
Recruiting
Looking for high performing sales executives? RavenHouse recruits both sales managers and high-end account executives.
Employee selection systems
RavenHouse International designs and implements cutting-edge recruiting and selection systems.
We can build and install a competency-based process that eliminates the interview as the primary selection tool. And we can actually simulate the targeted job so that you can try before you buy in critical hiring situations. The results are impressive: hit rates for outstanding hires improve substantially.
Sales system audits
Our extensive sales audit process utilizes a variety of proprietary tools, focus groups, benchmarking, best practices, systems analysis, and customer research to identify sales strengths and weaknesses. Audits always include a success map for the future.
Strategic sales planning
Often sales audits uncover a flawed sales plan. RavenHouse International can help assist company leadership in building a more effective plan.
Sales system redesign
At RavenHouse International, we believe that systems drive behavior. We can redesign the sales system to drive new behaviors and improve performance.
Prospecting and lead development
Lead development is a critical issue in many companies, especially when the company does not have the expertise or time to develop quality leads in-house. RavenHouse International can provide prospecting and lead development or help build in-house capability.
Sales forecasting systems
Revenue forecasting is critical to growth and budgeting decisions, yet forecasting is frequently poor in both small and large companies. RavenHouse International can help clients build a dramatically improved forecasting system that will predict revenue plus or minus 15%.
Building brand strength through sales and service
Many companies are unaware that they can improve brand strength and competitive positioning through sales and service integration. Our expert consultants have extensive experience in this growing field and can help companies navigate the waters.
New sales channel development
Many companies are searching for new ways to develop new markets while many existing channels are poorly utilized. For example, companies that market through distributor channels frequently do not know how to support those channels. RavenHouse has a variety of ways of developing and improving channel selling.
Custom sales training (novice through advanced)
RavenHouse International is philosophically opposed to generic sales training, as the results are almost always disappointing. Instead, we believe in actually simulating the sales environment of our client’s marketplace through customized sales training. It is one of the reasons we get rave reviews and how we build substantial improvements in sales effectiveness.
Sales leadership development
Many senior sales leaders and sales managers have never had an opportunity to develop sales leadership skills. At RavenHouse International, we believe that a top down development approach gets better results than a bottom up approach. RavenHouse helps improve the skills and credibility of the company’s sales leadership.
Sales management training
Many sales managers are promoted to management because they are good sales executives, yet they are often deficient both strategically and tactically.
Our custom designed development experiences are targeted to improve the on-the-ground ability of sales managers. It covers topics like: how to hire/fire, diagnose sales performance problems, develop territory strategies, run effective sales meetings, coach account executives in the field, develop team selling capability, forecasting, annual sales planning, and distance management.
New product launches
Launches frequently fail. RavenHouse International helps clients to increase the odds of a successful launch.
New market development
As more and more companies expand their global reach, the challenges of market development increase. RavenHouse International can help to identify the market challenges, partnering with our clients to develop an effective strategy for developing the new markets no matter where they may be in the world.
Sales compensation design
Many sales organizations under-perform because their compensation plan supports limited rather than exceptional performance. RavenHouse International can develop a variety of options to help companies build compensation plans that drive improved performance.
Field coaching for managers and account executives
Live coaching in the field is a highly effective way of improving performance short-term. RavenHouse International consultants have extensive experience in field coaching methodology for managers and account executives.
Performance management system design for sales professionals
Many companies have appraisal systems rather than effective performance management systems. The result: revenue and profit under-performance. RavenHouse can custom-design a turnkey system and teach managers how to drive performance to new levels.
Sales organization benchmarking
RavenHouse has developed proven protocols and strategies to improve strategic sales planning and leverage best practices into substantial revenue gains.
Team selling
Many companies are moving from individual contributor selling to team based selling. As high ticket sales become more complex, more companies will move to the team-selling platform. RavenHouse International can offer advice and assistance in every aspect of designing and deploying a team based platform.
CRM and sales force automation
Whatever your needs are for information and customer management, we can install the right system and teach your people how to use it effectively.
Sales and service integration
Few companies have a seamless integration, resulting in customer dissatisfaction and defection. RavenHouse International helps clients solve the serious problems resulting from poor sales and service integration.
Career pathing for sales professionals
Top performing sales professionals often leave to join the competition because their job is dead-end.
We can develop a career pathing system that will result in improved performance and retention of the sales organization’s top talent. Often this involves creating a sales professional certification process for level 1, level 2, and level 3 account executives.
Transitioning for non-performing sales professionals
Most companies have trouble transitioning non-performing sales professionals especially senior account executives and sales managers. Using our strategic alliances, RavenHouse International designs systems to effectively transition non-performers out of the organization.


